Latest News
Addendum to the Consultations on the CAP and BCAP Advertising Codes
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have launched an addendum to each of the CAP and BCAP Code Review consultation documents.
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New Secretary to CAP and BCAP appointed
Shahriar Coupal has been appointed Secretary to the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). He has also been appointed Director of Advertising Policy and Practice of the Advertising Standards Authority. In both of these roles Shahriar succeeds Roger Wisbey who retired this month after 14 years at the ASA and CAP.
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“You don’t drink? That’s soooo boring!”
A recent ASA adjudication illustrated the dangers of trying to advertise alcohol as a social lubricant.
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OFCOM shows the way to the HFSS content and scheduling restrictions
When it received a complaint about sponsorship credits for Domino’s Pizza around The Simpsons, Ofcom turned to BCAP’s TV Code and Guidance to inform its consideration. Read about Ofcom’s decision and a quick guide on how to decide whether an advertisement should be subject to the HFSS content and scheduling restrictions.
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VW upsets the “volks”
With a staggering 1,066 complaints, the latest Volkswagen ad campaign, which shows an engineer fighting clones of himself around a VW factory (because “sometimes the only one you have to beat is yourself”), has shot into the top-five most-complained-about ads. Why?
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Upcoming/Recent Events
Advice:am - Supermarket pricing seminar, 20 May 2009
Grocery retail remains one of the most competitive sectors, with a prolific number of marketing communications produced each year in the fight for customer. In 2008, the ASA saw an increase of 14% in the number of price comparison complaints, predominantly but not exclusively about supermarket ads, that warranted investigation. That trend looks set to continue in 2009. Although only a small number of ads breach the codes, it can still be very costly for advertisers and often leads to bad publicity.
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Advice:am - Cosmetics advertising claims, 22 April 2009
In recent years, cosmetic ads have received significant ASA scrutiny leading to negative publicity for advertisers and indeed the sector.
Book now for a chance to take part in this specialist seminar on how cosmetic ad campaigns can remain impactful. Speakers are confirmed from the ASA, CAP and CTPA, with Clearcast taking part in the Q&A panel.
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Advice:am - Stay on the right track with motoring claims, 18 March 2009
Motoring industry is under pressure. European and UK legislators continue to scrutinise motoring marketing communications to ensure they remain socially responsible and do not exaggerate environmental claims.
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Advice:am - Financial advertising claims - 18 February 2009
The current economic downturn puts an even greater emphasis on socially responsible communication and the need to inform consumers accurately, without misleading, offending or encouraging more debt. Book now for a chance to hear how finance and credit ad campaigns can remain impactful without contravening the rules.
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Cancelled - Advice:pm - Supermarket advertising, 27 January 2009
Please note that the Advice:am masterclass on 27th January 2009 has been cancelled until further notice. This is due to the popularity of this topic and our desire to offer places to a larger audience from both advertisers and agencies. We thank all of you who have already registered or expressed an interest in the event. We will shortly announce a new date.
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Advice:am – The Insiders Guide to the ASA – Ad blunders v Ad wonders
The ASA & CAP held their last seminar which gave the delegates an insight to how the we work.
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An Insider's Guide to Advertising Regulation - Scotland
On Monday 17 November speakers from the Committee of Advertising Practice (CAP) gave a presentation aimed at advertisers, marketers, agencies and media owners based in and around Edinburgh.
The seminar covered information about advertising regulations in the UK, how the ASA & CAP work and practical information on our complaints & investigation procedures. It was presented by Maria Donde (Copy Advice Executive) and Kirsteen Pitkin-Douglas (Code Policy Executive).
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