Admired around the world for its creativity, the UK advertising industry sets the standard in successful self-regulation. Our industry is governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers. The Codes are the responsibility of two industry Committees - the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) and are independently administered by the Advertising Standards Authority (ASA).
Latest News
Addendum to the Consultations on the CAP and BCAP Advertising Codes
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have launched an addendum to each of the CAP and BCAP Code Review consultation documents.
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New Secretary to CAP and BCAP appointed
Shahriar Coupal has been appointed Secretary to the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). He has also been appointed Director of Advertising Policy and Practice of the Advertising Standards Authority. In both of these roles Shahriar succeeds Roger Wisbey who retired this month after 14 years at the ASA and CAP.
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“You don’t drink? That’s soooo boring!”
A recent ASA adjudication illustrated the dangers of trying to advertise alcohol as a social lubricant.
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