The ASA’s Preliminary Response to the Process Review

The Advertising Standards Authority has published its preliminary response to the Process Review of its core functions, conducted with the help of independent consultants. The review has helped to identify a number of improvements which will benefit consumers as well as advertisers by making our operations quicker, more efficient and effective.

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Publishing hard copies of the Advertising Codes

In March, we launched the new ‘BCAP Code: the UK Code of Broadcast Advertising’ and the new ‘CAP Code: the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing’.  Three months later and we are on the brink of publishing the hard copies of the Codes. So why the delay?

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Child’s play: Why advertising regulation takes a grown-up approach to protecting children

Arguably, the cornerstone of the UK advertising regulatory system is the emphasis it places on protecting children. This has always been the case but it is perhaps now, more so than ever, that the system has to demonstrate its commitment to, and effectiveness in, upholding this aim.

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Be CAP Code smart about Environmental claims

If you want to be CAP Code smart, avoid advertising claims such as “environmentally friendly” unless you can provide convincing evidence that your product will cause no environmental damage.

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Chewing the Fat – Food Compliance Survey 2009

The results of the CAP Compliance team’s 2009 Food Compliance Survey are in: 99.4% of the ads surveyed complied with the Codes.

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Message in a bottle

In recent years there has been an increased focus on the controls around advertisements for follow-on formula milk. Read on to get some helpful pointers.

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New Travel Marketing Help Note: Preparing your campaign for take-off

As one of the most dynamic and often turbulent consumer markets to work in, advertising is critical in the Travel Sector. CAP’s recently published Travel Help Note contains significant revisions to the previous guidance and aims to address potential pitfalls by bringing together, in one document, advice relevant to a broad cross-section of travel marketers.

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The Regulation of Participation TV

Telephone-based psychic readings and adult chat services are currently heavily restricted categories of TV advertising. Ofcom has recently announced  that it will amend the UK Code of Broadcast Advertising, which will come into effect from 1 September, to ensure that the regulation of those services remains proportionate to the aim of protecting the viewing public from harm and offence.

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Telecommunications Marketing: CAP to Review Performance and Usage claims

CAP and BCAP have undertaken to launch a review of broadband speed and ‘unlimited’ usage claims in telecoms marketing in response to concerns from stakeholders, including consumers about whether those claims mislead.

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