Advertising Guidance Notes
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Help Note on Price Indications and Comparisons in Teleshopping Advertising
Guidelines for teleshopping service providers to help minimise the potential for misleading price comparisons or indications in teleshopping advertising.
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Help note on the use of production techniques in cosmetics advertising
Guidance offering a greater clarification on the use of pre and post production techniques in cosmetic ads.
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Advertising of telecommunications-based sexual entertainment services and PRS daytime chat services
Ofcom guidance on the advertising of telecommunications-based sexual entertainment services and PRS daytime chat services
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Television and Radio
Guidance on Impact of Alcohol etc. (Scotland) Act on Alcoholic Drinks Promotions
CAP and BCAP have published new joint guidance on how the new rules restricting alcohol promotions in Scotland may affect advertisers.
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Help Note on use of unlimited claims in telecommunications advertising
This Note relates to “unlimited” claims as they appear in both business-to-consumer and business-to-business telecommunications advertising
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Help Note on use of speed claims in broadband advertising
This Note relates to “up to” speeds claims as they appear in both business-to-consumer and business-to-business broadband advertising.
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Guidance on use of "Free"
This Note advises on "free" claims made in broadcast advertising and non-broadcast marketing communications.
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Guidance on the rules for gambling advertisements
Guidance on three aspects of the gambling-related clauses in the CAP and BCAP Codes
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Guidance for video games and films
Guidance on the advertising of video games and films in response to the Byron Review.
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Radio Only
BCAP Help Note on health, diet and nutritional claims in radio alcohol advertisements
A new rule on heath, diet and nutritional claims in radio alcohol ads was published on 3 April 2006. Campaigns that would not comply with the new rule have a period of grace until 3 July 2006. All alcohol ads on air on or after 3 July 2006 will have to comply with the new rule.
This Note offers guidance on the rule regarding health, diet and nutritional claims in radio ads.
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