Sector compliance
If an ASA adjudication has ramifications for a whole sector, we ensure a level playing field by contacting all advertisers in that sector to advise them of changes that need to be made to their ads.
Our work in this area is often supported by trade associations who represent the interests of advertisers in a sector. Media owners and the clearance centres might also be enlisted to ensure that sector compliance action is implemented in a timely and comprehensive fashion.