Pro-active work: Monitoring and Surveys

We don’t just wait to receive complaints – we pro-actively monitor ads on TV, radio and on the internet, across both national and local media, to make sure standards are being maintained.

Where ads are found that clearly breach a Code rule we seek assurances from advertisers - and the clearance centre’s in the case of broadcast advertising - that those ads are withdrawn or amended.

We also conduct dedicated surveys to assess compliance in specific sectors or media. This research is usually targeted towards sensitive areas or those that have a history of problems, and allows us to anticipate trends and identify potential problems.

Our completed surveys are published. To read recently published examples, please go to Research and surveys section in the Resource centre.