CAP Services

Agency Training

Through our partnership with the Institute of Practitioners in Advertising (IPA), CAP provides training for new agency employees embarking on a career in advertising.

Why should new starters attend?

Advertising professionals must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers. This is a particularly important requirement for the IPA agencies as they commit to upholding the industry’s legal, regulatory and ethical standards as a condition of their membership. CAP supports this commitment by providing training for newcomers to IPA agencies, including their graduate starters, on the UK advertising regulatory system, the requirements of the mandatory CAP and BCAP Codes, and how those are applied by the ASA as the independent regulator.

An early awareness of the rules is therefore essential for all agency professionals in order to add value to clients as well as the reputation of your company. The amendment or withdrawal of an ad by the ASA can not only cost considerable production or media spend, but it can also lead to reputational damage through negative publicity. Campaigns that have had a complaint upheld against them by the ASA are prevented from entering any of the major industry awards. 

What is covered?

• Breakfast and registration from 9.00am – Introduction from senior agency representative 
• ASA and CAP presenters provide an overview of how advertising is regulated, the role of the industry and the Codes 
• Speakers from Clearcast and the RACC talk about the role of the preclearance bodies and how they work with ASA/CAP 
• Lively workshop session, with plenty of case studies, to discuss advertising and the issues they raise 
• Training finishes at 1.00pm.

When

These annual seminars are held in October at the ASA and CAP offices in Central London.

Cost

Free.

To book places

Please contact our events team at capservices@cap.org.uk or call 020 7492 2222.

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