CAP Advice & Training
The professional and brand damage from getting your advertisement banned by the Advertising Standards Authority can be devastating. At CAP we want you to produce excellent and compelling campaigns that also comply with the rules. That’s why we’ve created a wide range of advice services – so you can look good and be good at the same time.
Click here to download a quick guide to all our advice and training services (PDF).
Or you can call one of our advisers between 9 am and 6 pm on 020 7492 2100.
For radio and TV ads click here.
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Our searchable database provides the latest advice on current interpretation of the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, in light of ASA rulings. It is regularly updated and covers a wealth of topics.
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Help Notes are formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects.
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Get bespoke advice on your ad or sales promotion from one of our Advisers. Get a 24 hour response for free or pay for an ultra-fast 4 hour response.
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As a responsible advertiser you want the peace of mind of knowing that your own marketing on your own website is likely to comply with the advertising rules. Our personalised Website Audits do just that.
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Regular advice delivered direct to your inbox with Insight.
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Whether you’re looking for one of our regular Advice:am training seminars or for someone to visit your office to deliver bespoke training we will work to meet your needs. ASA representatives regularly take part in our events.
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Our team of highly trained advisers can offer an informed view of the likely acceptability of your non-broadcast marketing communications under the CAP Code. All our advisers have been trained to fully understand the CAP Code and how it is interpreted by the ASA.
