About us
The Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the Advertising Standards Authority. We also offer the industry authoritative advice and guidance on how to create campaigns that comply with the rules.
In this section you can find out more about who we are and our role and performance.
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There are two industry committees responsible for writing and maintaining the Advertising Codes and they are assisted in their work by several industry Panels and an Executive. The Broadcast Committee of Advertising Practice is also advised by a consumer panel.
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Admired around the world for its creativity, the UK advertising industry sets the standard in successful self-regulation. Visit this section for more information on how the regulatory system works and the benefits of self-regulation.
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We play an important role in ensuring that the Advertising Codes and upheld ASA rulings are followed. We monitor sectors and take action against advertisers who continue to break the rules.
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We often uses experts and resources from other bodies to help advise us on certain matters relating to ads. This ensures consistency, transparency and clarification on subjects.
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In this section you can find our latest Annual Reports. If you’re interested in older reports, these are available in the news and resources section of the ASA website, including a full archive of Annual Reports back to 1961.
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CAP is funded by an arm’s length levy on advertising space and a small amount of income raised from charging for some training seminars and premium advice services.
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CAP offers a wide range of roles from regulatory positions to those in business support. We are an equal opportunities employer and offer market competitive salaries and benefits.
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A secure zone for CAP Committee and Panel members and Ad Alerts subscribers.
