Committee of Advertising Practice

Latest news

New ad rules on unplanned pregnancy advice

The Committees of Advertising Practice are today announcing new rules surrounding the advertising of unplanned pregnancy advice services.

CAP launches review into child brand ambassadors and peer-to-peer marketing

The review comes in response to a recommendation made in the Bailey Review of the sexualisation and commercialisation of childhood.

CAP announces new GMP Chairman

Chris Macdonald, Chairman of McCann Worldgroup London and CEO of McCann London, has been appointed Chair of the General Media Panel (GMP).

Forthcoming events

Adviceam Online advertising Nov 2011

Since 1 March, the ASA has been regulating more online marketing communications – on advertisers’ own website and in third party space they control, like on social networking sites.

CAP Services

CAP Services is a range of bespoke advice, training events and online resources to help you stay on top of the requirements of the UK Advertising Codes, and how those are interpreted by the ASA.

Whatever your needs, CAP Services will help you to:

- Ensure ad campaigns stand out without breaking the rules

- Understand what is and isn’t acceptable to the ASA

- Keep up-to-date with the latest developments and guidance in ad regulation

- Help avoid reputational and commercial damage that can come with an upheld ASA adjudication.

Read more to find the best solution for you, your client, or your company.